pitching your brand

Think Once, Think Twice... Then Pitch

When you have a great product and a great story, building brand awareness is… well, maybe not easy… but so much easier! Follow these four rules for best results.
 
Rule #1: Put yourself in THEIR shoes.
If you were a journalist or editor, why would you want to write about your brand? What do you like to read about? Answer these questions, then shape your angle.
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