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Think Once, Think Twice... Then Pitch

When you have a great product and a great story, building brand awareness is… well, maybe not easy… but so much easier! Follow these four rules for best results.
Rule #1: Put yourself in THEIR shoes.
If you were a journalist or editor, why would you want to write about your brand? What do you like to read about? Answer these questions, then shape your angle. Brainstorm major themes like aspirational, inspirational, innovative, problem-solving, star worthy, five star reviews, an intriguing back story and so forth.
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