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Promote the Promotion!

Most of us know a newsworthy online press release can be instrumental in spreading the word about our brand. We also know that distributing a release once a quarter is optimal. Sometimes though, we have difficulty coming up with the newsworthy part. Here's a tip from PRWeb:
 
"A major media hit or prestigious award doesn’t guarantee everyone will see your news. Keep the momentum of your success rolling by promoting the promotion with a press release.
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