Your Business Is Not A One Trick Pony


Your Business is not a one trick pony. Don’t give the impression that it is by limiting press release topics to just one type of news. Press releases don’t just bring attention to a specific news item in a specific moment; they accumulate over time, becoming an aggregate image of your business–its successes and its growth. This is especially true now that online press releases, which remain visible and searchable over time, are the standard. So think of your press releases as telling the life story of your business. Bring readers along for the ride by presenting interesting, well timed news that showcases all facets of what you do and demonstrates your business is indeed thriving, and worth taking a look at. 


And remember that while releases should be as frequent as you have news to tell, not every release needs to have an expensive distribution. Oftentimes, the less costly options are fine. Just be sure you do your part to get the release out there using the tips I presented in my last post, "I Have My Online Press Release, Now What Do I Do With It?" 


That being said, you may still be pondering what stories you have to tell. Here’s a list of newsworthy items you can use to brainstorm. Please share your own ideas in the Comments section; we'd love to hear them. 


Consider doing a press release if you:


  • are introducing a new design, product or line
  • will be at event such as an art show, gallery opening or presentation
  • have opened a new online or brick and mortar shop
  • launched a new website
  • are getting an award or special mention
  • have contributed to or are participating in a charity event
  • recently authored or contributed to a book
  • are being published in a magazine
  • have signed a new licensing agreement (get approval)
  • can announce a significant business related anniversary
  • want to share a new idea,  technique or research
  • are opening a new studio or having an open house
  • have a media appearance coming up
  • will be hosting a contest or sweepstakes
  • are able to make predictions for your industry (think seasonal trends, etc.)


And don’t forget about informational or evergreen releases. Figure out a way to present your subject matter expertise as a blend of news and information. The story just might be picked up by a magazine editor who knows   readers will appreciate the information. An example might be, “Silver Prices Rising Again, Ten Survival Tips for Jewelers.” 

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