Promote the Promotion!

Most of us know a newsworthy online press release can be instrumental in spreading the word about our brand. We also know that distributing a release once a quarter is optimal. Sometimes though, we have difficulty coming up with the newsworthy part. Here's a tip from PRWeb:
 
"A major media hit or prestigious award doesn’t guarantee everyone will see your news. Keep the momentum of your success rolling by promoting the promotion with a press release. This will help deliver your news to your target audience and potentially get picked up by other publications. The Flottman Company used a press release to turn an appearance in The New York Times into publicity on CNBC and in the Cincinnati Enquirer."
 
If your brand has received exposure on a national television show or was featured in a blog or publication, don't miss the opportunity to cast a wider net of visibility by doing a press release announcing the mention! Send the link to local/regional/national media with a brief pitch; distribute to your email list and share on social media. The result? Brand visibility increased by multiples!
 
Have a wonderful day! ~ Diana

 

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